There is a step-change in the way businesses are promoting themselves. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market.
So what are the main differences between standard marketing / advertising, and online Social Media?
Our old ways of advertising were all very one way. A website that people can view, adverts on the TV or radio that people can see and hear, leaflets pushed through doors that people will read. All very much saying here I am, and letting people absorb that message at face value.
Where Social Media differs is that it is all about relationships. It is about engaging with exisiting and potential clients and making them feel that they matter. Answering questions, sharing experiences, asking for advice, helping and listening are all roles that good businesses are taking on in order to build stronger relationships with their clients.
So where do we come in as women? This new business arena is very suited to women’s strengths. We tend to have a more natural affinity in wanting to talk, share and support and this is going to be vital to businesses as Social Media grows. It is often the case in the office that these softer skills can be dismissed as being weak and yet now more than ever, businesses will recognise and require support from women in order to build and nurture these vital relationships.
A real way to make a difference in the world of business and really start to shine for those abilities and skills that are naturally in our make up.
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